I’m Gabe, a designer in Los Angeles.

I spent a decade in brand before moving into product because the two aren’t as different as they seem. Whether it’s an identity or a component library, the goal is the same: build something cohesive that teams can use and people can trust.

I currently lead mobile and design systems at Proof. Outside of work, I’m organizing metadata for my iPod Classic or trying to pull the perfect espresso shot.